4.1.8 The market mechanism, market failure and government intervention in markets
Explain the likely effects of imposing indirect taxes on alcohol [10 marks] Alcohol is a demerit good, a good that has a greater private benefit than social benefit which leads to a loss of welfare in society. Indirect taxes come in two types: ad valorem, which is a price imposed for each transaction(such as VAT) and specific taxes that aim to make consumption less viable. Through the use of Figure 1, I have shown the effect of imposing a specific tax (tax per unit) onto alcohol the tax has caused the price of alcohol to move from P1 to P star and hence reduce the quantity demanded of alcohol. This increase in price will affect consumers and producers. There will be a reduction in the number of consumers that possess effective demand for alcohol which may cause them to stop drinking alcohol or move to the substitutes. This depends on how inelastic consumer demand is as if demand is highly inelastic consumers may still pay the higher price for their example exacerbating the problem...